The outer optimization
The outer optimization - the necessary measures to enhance the attractiveness of your site and increase linkabelnosti, ie number of quality links leading to your website. It would seem simple, but the search engines take into account the quality and credibility of the resource link to you, that is, 10 links from quality sites much more efficiently than 100 links to HS (sites for search engines, not people).
And finally, I propose to consider three basic plus promotion of sites:
1. Attraction to your life only to interested audiences
2. Website promotion is much cheaper and more effective than advertising on TV or radio
3.Audience site, you can analyze, organize contact information, you can not do with the audience, received from advertising on billboards and other advertising areas